Case Study: Priority Health boosts Medicare enrollments with Modus Direct

Priority Health boosts Medicare enrollments 1000% YOY with Modus Direct

Priority Health, a health insurance provider, contacted Modus Direct to help them meet Medicare enrollment goals in a market dominated by a major competitor. Their challenge was to get people to notice their challenger brand and drive quotes and enrollments through a targeted direct-to-consumer television campaign.

Modus Direct implemented a multi-faceted DRTV media buying solution using linear TV and CTV. Their approach involved competitive spend reviews and customer profiling to inform a strategically planned and continuously optimized campaign. This solution delivered outstanding results for Priority Health, including a 23% year-over-year increase in individual enrollments and a 1000% YOY growth in Medicare enrollments, exceeding all their goals.

Priority Health