Case Study: Novartis improves patient support and engagement with Modus Agency

Novartis unifies 330 patient support programs across 15 countries with Modus Agency

Novartis, a global life sciences firm, faced the challenge of streamlining its sprawling network of over 330 patient support programs into a single, modern platform to better meet patient needs. They partnered with Modus Agency to develop a unified, cloud-based ecosystem to improve patient engagement and own their first-party data.

Modus Agency implemented a human-centered solution by leading world-class research, UX/UI, and the development of a custom Salesforce platform called OnePSP. The results exceeded expectations, driving remarkable improvements in patient growth, support services satisfaction, and operational efficiency by providing a central hub of harmonized global data.

Novartis