Case Study: University of Notre Dame achieves more than double app views and personalized campus experiences with Modo Labs

Use your campus app to personalize the student journey

The University of Notre Dame’s Office of Information Technologies confronted a common higher-education problem: a diverse campus community—undergraduates, graduate students, faculty, staff, alumni, guests and visitors—wanted personalized, mobile-first access to dynamic campus information (course schedules, transit, events, menus, facility updates). Their existing app offered a monolithic, undergraduate-focused experience that made other groups feel overlooked and limited app adoption.

OIT introduced persona-based home screens (undergrad, grad, faculty/staff, alumni, guests and temporary event personas), created an advisory council to own and tailor content and push notifications for each persona, and enabled multiple, location-aware experiences. The result: rapid adoption and engagement—monthly app views more than doubled (e.g., Welcome Weekend views rose to ~1.4M from ~641K year-over-year) and the app delivered 2.5× more screen views than the main website, broadening reach and relevance across campus.

University of Notre Dame