Case Study: VirtualExpo automates CRM filling and improves sales efficiency with Modjo

VirtualExpo is bringing the CRM back to its original purpose: helping with sales in a meaningful way

VirtualExpo, a network of B2B marketplaces with 9.9 million monthly buyers, faced a challenge with low CRM adoption and ROI. Their sales representatives were burdened by manual data entry, leading to incomplete information that hindered sales cycle tracking and created team silos. To address this, they turned to the vendor Modjo and its AI CRM Filling feature.

Modjo automated the process of filling in CRM fields after every sales call. This solution provided objective, standardized data in real-time, which dramatically improved handovers between teams and freed up sales reps from administrative tasks. The measurable results for VirtualExpo included saving each salesperson over 3 hours per week, a 75% reduction in handover effort, and achieving 100% adoption of the CRM by its sales teams, making pipeline reviews more reliable.

VirtualExpo

Cyprien Kersual

Sales Operations & Process Manager