Case Study: Greenly quadruples CRM data capture and boosts sales efficiency with Modjo

Greenly quadruples CRM data and boosts MEDDICC completion from 20% to 80% with Modjo

Greenly, a SaaS platform for corporate carbon accounting, faced challenges with inconsistent data entry and low adoption of its MEDDICC sales framework in its HubSpot CRM. To standardize information capture and improve sales efficiency, the company turned to Modjo and its AI CRM Filling service.

By implementing Modjo, Greenly automated the completion of its CRM fields. The solution quadrupled the number of qualification fields from 5 to 20 and dramatically improved the MEDDICC completion rate from 20% to 80%. Modjo also enabled Greenly to cut its BANT qualification time from 15 minutes to just 5 minutes per opportunity, allowing the sales team to prioritize high-value prospects more effectively.

Greenly