Case Study: Bristol Myers Squibb leaps to dream with Modicum creative agency

Bristol Myers Squibb scales POA meetings to additional events in Arizona and Las Vegas with Modicum

Modicum collaborated with Bristol Myers Squibb to develop a creative strategy for its annual POA (Plan of Action) meeting. The challenge was to create an engaging and inspiring event theme, "leap to dream," and then effectively scale and adapt this core concept for a variety of nationwide audiences, including managers and regional sellers.

The solution implemented by Modicum involved designing the entire look and feel of the show, including custom motion graphics and speaker introductions. This creative foundation was then successfully localized for additional events in locations like Arizona and Las Vegas. The vendor, Modicum, provided a scalable creative package that was adapted for multiple audiences and events across the country.

Bristol Myers Squibb