Case Study: Blue Shield of California launches a podcast with Modicum

Blue Shield of California launches a podcast from idea to execution with Modicum

Blue Shield of California, a major health insurance provider, wanted to launch a podcast to reach a new audience but did not know where to begin. The company engaged its longtime partner, Modicum, to handle the project from its initial concept through to its execution and evolution.

Modicum provided a comprehensive solution, starting with naming and branding to give the podcast its own unique identity. The vendor then handled episode editing and promoted the show across social media, the web, and even created a special mini webinar series for YouTube. As a result of this partnership, Blue Shield of California successfully launched its podcast initiative to engage its target audience.

Blue Shield of California