Case Study: Varna boosts parking revenue and eases congestion with Modeshift Parking

Varna boosts parking revenue 15% with Modeshift

Varna, a Bulgarian city and popular summer resort with a population of over 400,000, was facing severe parking and traffic congestion issues, especially during its busy tourist season. The city's management needed an urgent and reliable solution that could integrate with their payment processors and serve as a first step toward a broader Mobility-as-a-Service program. They partnered with Modeshift to implement its account-based parking solution.

Modeshift developed a highly reliable, cloud-based system that included a modern mobile app and integration with existing payment processors. The solution provided Varna with 15% more parking revenue than planned and a faster investment recovery period. It also significantly reduced traffic congestion, made parking easier to find, and provided a boost to local businesses, leading to a more pleasant city for residents and tourists. Modeshift's platform was praised by city officials for its functionality and flexibility.

Varna