Case Study: Monroe Transit improves rider convenience with Modeshift’s account-based fare collection system

Monroe Transit launches account-based fare collection in under 4 months with Modeshift

Monroe Transit (City of Monroe, LA) needed to modernize its fare collection system to minimize cash handling and improve customer convenience, a need accelerated by the COVID-19 pandemic. The agency sought a technically proven, user-friendly account-based fare collection system. Modeshift was selected to provide this solution, which included mobile ticketing and onboard validation.

Modeshift implemented its account-based fare collection system for Monroe Transit, delivering and installing validators for 18 buses and integrating with the agency's existing CAD/AVL system. The solution, ready for testing in under four months, included a mobile app for trip planning, fare purchase, and validation. Modeshift's system led to a noticeable monthly increase in users, simplified agency processes, and improved the rider experience, proving a valuable partnership during a challenging time.

Monroe Transit (City of Monroe, LA)