Case Study: Red Bull achieves 2M+ Portland impressions with Moderne Communications' digital projection campaign

Red Bull - Customer Case Study

Red Bull hired Moderne Communications to drive buzz and awareness for its Sound Select concert event in Portland. The challenge was to reach the right audience at the right time and place, using a memorable activation that could cut through event noise and local competition.

Moderne Communications deployed a guerrilla digital projection campaign—six days of projections across eight high‑foot‑traffic locations, including Cinco De Mayo and The Night Market—to target attendees where they already gathered. The campaign generated over 2 million impressions across the Portland community, delivering strong visibility and memorable brand engagement for Red Bull.

Red Bull