Case Study: Planned Parenthood achieves 230,000+ Spot On downloads and 10M+ impressions with Moderne Communications' integrated launch

Planned Parenthood - Customer Case Study

Planned Parenthood partnered with Moderne Communications to launch Spot On, a new period-tracking app, with the challenge of reaching the organization’s most “at need” consumers—typically lower-income and minority audiences—despite having little prior experience marketing digital products of this type.

Moderne Communications implemented a truly integrated media launch—covering Institutional, Consumer, and Macro touchpoints—managed and optimized daily using channel performance and app insights and aligned to natural online behaviors and the culturally relevant hook “Follow Your Period: A period tracker for all people with periods.” The campaign delivered 10 million+ impressions (PR/paid social), 230,000+ downloads in three months, 25,000+ social engagements, 8 celebrity posts, and 16 unique traditional media mentions.

Planned Parenthood