Case Study: PepsiCo achieves Hispanic-market trial, 135,000+ samples and 1M+ social impressions with Moderne Communications

PepsiCo - Customer Case Study

PepsiCo enlisted Moderne Communications to drive trial and awareness of its newest flavors—Starbucks Frappuccino, Starbucks DoubleShot Energy, and MTN Dew—within the U.S. Hispanic market while accurately tracking consumer engagement and sentiment. The challenge was to reach festival-going audiences across multiple cities and capture measurable data and social buzz through experiential sampling and digital tracking.

Moderne Communications designed a bilingual mobile sampling tour at 40+ major Hispanic summer festivals in Chicago, Dallas, Houston, Los Angeles, and Phoenix, using Brand Ambassadors, Snap-Printers, a 2‑in‑1 Insta-Print & GIF Booth shaped like a DoubleShot can, a custom Frappuccino app, and an interactive “Wall Of Flavor” game, plus social media monitoring. The campaign delivered 3,000+ consumer data captures, 135,000+ samples distributed, 1 million+ social media impressions and 5 million+ offline impressions.

PepsiCo