Case Study: Pampers achieves award‑winning, 49M+ media reach with Moderne Communications

Pampers - Customer Case Study

Pampers partnered with Moderne Communications to produce digital-content-rich experiential events that reinforced the message that babies who sleep in Pampers wake up dry, happy, and ready to dance. The challenge was to create viral, family-friendly activations that delivered shareable content—addressed through turnkey events, removable media, and influencer marketing.

Moderne Communications built a custom oversized crib with LED touch-sensitive flooring, a disco ball, kid-friendly refreshments, and secured high-traffic venues in New York City and Los Angeles, inviting celebrities Ali Larter and Roselyn Sanchez to drive social buzz. The campaign earned the 2015 Silver Ex Award for Best Multicultural Program, generated 49,804,876 media impressions, 58 broadcast/digital/print placements, and secured exclusive product placement in 11 Caruso Affiliated properties in California.

Pampers