Case Study: Ford Motor Company achieves 900,000+ social impressions and 150+ social posts with Moderne Communications' 3D chalk-art Sunfest activation

Ford - Customer Case Study

Ford Motor Company enlisted Moderne Communications to boost awareness for its new Ford Escape and promote the brand’s involvement at Sunfest in West Palm Beach. The challenge was to generate excitement, draw attendees to the Ford booth, and give visitors a compelling reason to spend time learning about the vehicle.

Moderne Communications delivered a 3D chalk art experiential activation that integrated the Ford Escape and provided clear interaction points for immersive photos, encouraging organic social sharing. The activation drove 150+ social media posts and more than 900,000 social impressions, effectively turning booth visits into measurable user-generated promotion.

Ford Motor Company