Case Study: CNN achieves 5M+ impressions and 13K+ brand interactions with Moderne Communications' #HighProfits "Munchie Mobile" tour

CNN - Customer Case Study

CNN engaged Moderne Communications to create a tastefully provocative awareness campaign for its new show High Profits in NYC, aiming to cut through the marketing clutter in a crowded New York market. Moderne Communications was tasked with producing a guerrilla-style mobile tour and street activation—the marijuana leaf–inspired "Munchie Mobile"—to drive on-the-ground buzz and awareness.

Moderne Communications deployed the Munchie Mobile across high-foot-traffic NYC monuments and commuter hubs, distributing 12,500 branded High Profits munchies and generating 13,000+ brand ambassador interactions across 140+ miles and 50+ hours of driving. The campaign delivered 5 million+ total impressions (offline and online) and produced memorable attention—so much so the vehicle was stopped and searched by law enforcement during delivery—demonstrating strong cut-through and measurable reach for CNN.

CNN