Case Study: Brisk Grooming achieves millennial awareness and trial (17K samples, 2.6M impressions) with Moderne Communications

Brisk Grooming - Customer Case Study

Brisk Grooming, a UK beard-care brand launching its Brisk Grooming Beard Oil in the US, needed to drive awareness and trial among hipster millennials in New York City, Los Angeles, Seattle, Philadelphia, and Boston. Moderne Communications was engaged to lead experiential and place-based poster media, sampling, and street-team activations to reach those urban audiences.

Moderne Communications executed a four-month campaign placing customized posters with touch-activated citrus scent technology in barbershops, cafés, bars, music shops and other millennial hubs, and deployed street teams at music, food and beer festivals and baseball games to distribute samples and educate consumers. The campaign delivered measurable impact: more than 17,000 samples distributed, about 68,000 targeted impressions, and roughly 2.6 million total impressions.

Brisk Grooming