Case Study: Bank of the West achieves 350,000+ steps and $40,000 donated with Moderne Communications

Bank of the West - Customer Case Study

Bank of The West engaged Moderne Communications to create an engaging, sustainable outreach program across San Francisco, Sacramento, Portland, and Los Angeles. The challenge was to promote the bank’s new sustainability initiatives through a memorable experience using mobile tours and turnkey experiential activations featuring Pavegen technology.

Moderne Communications, in partnership with Wavemaker and Pavegen, produced a touring event where brand ambassadors invited passersby to walk across Pavegen‑tiled pathways that stored kinetic energy to power illuminated arches. Every city exceeded its step goal, generating more than 350,000 steps and triggering Bank of The West donations of $10,000 per city—$40,000 total—to GRID Alternatives and Ecotrust.

Bank of The West