Modern Tribe
56 Case Studies
A Modern Tribe Case Study
Modern Tribe was engaged by Tuniversity, an initiative launched by Pharrell Williams to combat dwindling public school music budgets. The challenge was to reinvigorate music education programs by creating a high-impact, interactive iBook and a marketing website to deliver their curriculum.
Modern Tribe designed and built an interactive iBook for the song "Happy," incorporating custom music mixers and players. They also developed a scalable WordPress website hosted on WP Engine to handle anticipated heavy traffic. The solution included an Amazon Web Services server for seamless delivery of large lesson files. This provided Tuniversity with the tools to advance its mission and inspire students globally.