Case Study: University of Arkansas Fulbright College increases readership and saves $58,000 a year with Modern Campus CMS

University of Arkansas' Fulbright College Takes Its Quarterly Publication Online and Drives Engagement

The Fulbright College of Arts and Sciences at the University of Arkansas faced the challenge of high costs and limited engagement with its quarterly print publication, Fulbright Review. The physical magazine was expensive to produce and mail, difficult to share, and offered no way to measure readership or correct errors. Seeking an eco-friendly and cost-effective solution, they chose to move the publication online with the help of their vendor, Modern Campus, utilizing its CMS content management solution.

By implementing a website publication through the Modern Campus CMS, the college was able to automate its creation process and improve the reader experience with a new design and features like social sharing and analytics. This solution from Modern Campus cut the time to produce an issue in half, from 20 hours to just 10, and resulted in annual savings of $58,000 in design, print, and mail costs. The online publication also expanded readership by allowing for unlimited exposure through email, social media, and the college's website.

University of Arkansas Fulbright College