Case Study: West Valley College improves career pathways and website personalization with Modern Campus Pathways

Delivering Career Pathways and Website Personalization at West Valley College

West Valley College faced the challenge of providing clear and engaging career pathway information to its students directly on its website. The college's static lists of occupations were not informative, and it lacked integrated job market data, forcing learners to navigate external resources to find crucial information on salary and employment trends. To address this, they implemented Modern Campus Pathways.

The solution from Modern Campus integrated seamlessly with the college's systems to provide a dynamic Job Market Outlook on program pages, displaying local employment data and average salaries. This allowed students to easily see career outcomes and make informed decisions. The implementation also included a Career and Program Explorer tool for comparing options and persona-based templates to guide students toward enrollment, effectively putting critical career information front and center.

West Valley College

Daniel Nieman

Web and Digital Media Producer and Senior Information Technology Analyst