Case Study: Rice University’s Glasscock School boosts enrollments and streamlines student engagement with Modern Campus Destiny One

Attracting and Engaging Students at Rice University's Glasscock School

Rice University's Glasscock School of Continuing Studies faced the challenge of meeting the high expectations of modern learners who demand an Amazon-like, personalized experience. Their previous systems created manual, time-consuming processes for student provisioning and marketing reporting, which hindered their ability to effectively engage their diverse student base. To address this, they implemented Modern Campus's Destiny One platform.

By integrating Destiny One with their Canvas LMS and HubSpot marketing automation system, Modern Campus provided a solution that automated key processes. This resulted in students gaining access to course materials within an hour of registration and the marketing team saving four weeks of work annually. These efficiencies contributed to a 35% increase in course enrollments during the pandemic, demonstrating the measurable impact of the Modern Campus implementation.

Rice University

Saira Cooper

Director of Digital Learning, Information Technology and Operations