Case Study: Schumacher Homes improves user experience and conversion journeys with Modelic

Schumacher Homes refines 30 years of home plans with Modelic

Schumacher Homes, a company specializing in building model homes, partnered with the eCommerce agency Modelic for a user experience overhaul. Their challenge was to refresh their online presence to make the complex process of selecting a house plan and building a home more enjoyable and simple for their users.

Modelic implemented a solution that included a comprehensive UX/UI redesign, focusing on content restructuring and an evaluation of user journeys. They used an information affordance approach to present details gradually, improving the customer's ability to digest content. Through collaborative sprints, Modelic re-established the site's visual standards and improved the pathways for users to contact the sales team, resulting in a more modern and effective website.

Schumacher Homes