Case Study: Rumpl achieves 60% fewer support tickets and 25% more units per transaction with Mode

Rumpl - Customer Case Study

Rumpl, an outdoor brand focused on reinventing technical comfort products like blankets, faced fragmented analytics when it hired senior e‑commerce manager Shane Roach to build its first data function. Data lived in siloed tools (Shopify, Google Analytics, Zendesk, etc.), making it impossible to optimize operations or get a company‑wide view.

Shane connected a data warehouse to Mode and, in days, created a single source of truth with dashboards for sales, customer success, and retail. That unified approach cut support tickets 60%, increased units per transaction 25%, enabled company‑wide reporting in a day, and let a two‑person analytics team scale data literacy (SQL‑fluent employees rose from 5% to 33% in a quarter).

Rumpl

Shane Roach

Senior E-Commerce Manager