Case Study: Freehand by InVision achieves company-wide strategic transformation with Mode

Insights from Mode empower a company-wide strategic transformation

Freehand by InVision needed a better way to track progress on a company-wide strategic transformation, especially as leadership wanted visibility into revenue, product usage, and a new metric tied to Freehand usage. The team used Mode to help answer these questions quickly, create recurring reports, and support new customer segmentation for more targeted marketing and sales.

With Mode, the data team built queries and dashboards that combined usage and revenue data in one place, giving leadership easy-to-refresh reporting for board updates and decision-making. Mode also helped the team streamline segmentation with Datasets, reduce duplicate SQL work, and more efficiently support go-to-market teams; the result was faster analysis, more flexible reporting, and better alignment around the new strategy.

Freehand by InVision

Bala Vejju

Lead Data Scientist