Case Study: Honeycomb achieves stickier customer engagement and faster insights with Mode

Honeycomb gets stickier with Mode

Honeycomb, an observability company for engineering teams, was drowning in disconnected data across Salesforce, Stripe, Intercom, HubSpot, Amplitude and more. Manual workflows — CSV stitching, Metabase queries, and tool-switching — blocked a critical move from seat-based to usage-based pricing and made fast, interactive decision-making impossible.

To fix this they rebuilt a modern data stack with Snowflake and Fivetran and chose Mode as the analytics front end. Mode’s SQL + Python notebooks powered a Customer Timeline app and White Label Embeds that surface usage insights to both teams and customers. The result: faster, richer customer conversations, rapid iteration on reports and features, and customers who can now see and extract more value from Honeycomb.

Honeycomb

Danyel Fisher

Principle Design Researcher