Case Study: Domain achieves 80% faster time-to-decision with Mode

Domain speeds time-to-decision by 80%

Domain is a leading Australian real estate marketplace that reaches roughly 80% of adults each month, managing about 300,000 properties and advertising some 6,000 new listings daily. Operating in a high-velocity market generated hundreds of data questions that a 30-person data team couldn’t keep up with, causing delays for product and business decision‑making.

To solve this, Domain decentralized analytics by empowering “data heroes” across the business to use Mode (alongside Tableau and Snowflake) for SQL, Python notebooks, and ad‑hoc analysis. The self‑serve model cut time‑to‑decision by 80%, delivered 5x faster time‑to‑insights for product teams, saved the data team hundreds of hours for strategic work, and kept the company agile during COVID‑driven demand.

Domain

Pooyan Asgari

Chief Data Officer