Case Study: Verizon boosts public sector lead generation and engagement with Mod Op

Verizon boosts click-through rates up to 204% with Mod Op

The Verizon Public Sector division faced challenges with its marketing campaigns, including declining audience engagement and inefficient lead generation processes due to limited analytics resources and budget constraints. To address this, they partnered with vendor Mod Op to improve their strategies and reach the right government, education, and public safety audiences.

Mod Op implemented a solution that included optimizing nurture tactics, streamlining content, and deploying advanced ABM strategies. This approach resulted in significant double- and triple-digit performance lifts across all categories, including a 91% increase in clicks for Public Safety and a 492% increase in active nurture leads for State and Local Government, delivering measurable improvements for Verizon.

Verizon