Case Study: Sparkling ICE drives brand love and category growth with Mod Op

Sparkling ICE boosts volume 15.7% with Mod Op

Sparkling ICE, a major U.S. flavored sparkling water brand, faced the challenge of building awareness and brand love despite intense competition, even though it was the category's biggest seller. The vendor Mod Op was tasked with creating a campaign to boost sales and recognition.

Mod Op developed an "anything but subtle" brand strategy, introducing a charismatic Chief Flavor Officer character and executing high-profile collaborations and culturally relevant activations. This approach, which included advertising, social media, and influencer partnerships, led to significant results within six months: a 15.7% sales volume increase and household penetration reaching 18%, outpacing the broader category growth.

Sparkling ICE