Case Study: Dietz & Watson transforms from commodity to lifestyle brand with Mod Op

Dietz & Watson boosts sell-through 12% with Mod Op

Dietz & Watson, an 85-year-old family-owned meat and cheese company, faced fierce competition and changing consumer habits. Their challenge was to transform from a commodity brand into a relevant lifestyle brand for a new generation. The vendor, Mod Op, was engaged to tackle this rebranding and marketing initiative.

Mod Op developed a campaign around the rallying cry "It's a family thing," focusing on shared food experiences. The solution included a humorous Super Bowl marketing hack to explode into the snacking category, the launch of a successful pop-up store that led to a new fashion merchandise line, and a complete rebuild of the ecommerce website. The results were significant, including an 8% increase in retail distribution, a 12% rise in weekly sales, a 2,600% boost in earned media, and over $500,000 in new revenue from lifestyle product sales.

Dietz & Watson