Case Study: Copyleaks achieves authoritative earned media coverage with Mod Op

Copyleaks earns 50+ articles and 1,500 referral visits with Mod Op

Mod Op assisted Copyleaks following the launch of its AI image detection software. The challenge was to position Copyleaks as a leader by aligning its new product with a high-impact, real-world issue that demonstrated the urgent need for AI image detection technology.

The solution from Mod Op was to capitalize on a trending story about the misuse of an AI tool to generate nonconsensual images. They conducted an observational review to gather a key statistic and used it to draft a blog post for immediate media outreach. As a result, Mod Op secured coverage in over 50 top-tier publications, including The New York Times and The Wall Street Journal. This effort generated more than 1,500 new referral visits to the Copyleaks website and solidified its position as an authority on AI image detection.

Copyleaks