Case Study: Waymo builds trust and grows social reach with Mocean

Waymo grows social audience by hundreds of thousands with MOCEAN

Waymo, a pioneer in autonomous vehicle technology, approached the creative agency MOCEAN with a significant challenge. Despite their innovative product, they operated in only two cities and faced widespread public skepticism. Waymo needed a social media strategy that could simultaneously define their brand identity and convert this skepticism into trust.

MOCEAN developed a social strategy anchored in Waymo's "Truth + Magic" brand platform, focusing creative on the present-day reality of the service rather than future promises. This approach flexed across multiple platforms with tailored content. As a result, MOCEAN grew Waymo's social audience by hundreds of thousands across seven platforms, driving millions of impressions and billions in reach, while also providing valuable audience insights to inform the brand's expansion into new markets.

Waymo