Case Study: Universal reignites the How to Train Your Dragon fandom with Mocean social creative

Universal gathers 220K followers with MOCEAN

The customer, Universal, faced the challenge of revitalizing the 16-year-old How to Train Your Dragon franchise for its new live-action film. They needed to energize existing fans while also inviting a new audience, turning nostalgia into momentum for a louder, more engaged fandom. Vendor MOCEAN was hired as the Social AOR (Agency of Record) to provide strategy, social creative, copywriting, and community management.

MOCEAN's solution was a culture-first creative strategy that focused on the emotional core of the franchise, sparking nostalgia and inspiring new fans. Their content ladder was built on four key areas fans already loved: the human-dragon bond, action and adventure, fan advocacy, and character relationships. The results were significant, with MOCEAN growing the channel to over 220K followers, generating 55 million impressions, 11 million engagements, and 180 million views in just a few months.

Universal