MOCEAN
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Case Study: Sony Interactive Entertainment turns Spider-Man 2 into a global social activation with MOCEAN
A MOCEAN Case Study
Sony Interactive Entertainment launches Spider-Man 2 with MOCEAN to drive 2.5 million day-one sales
The customer, Sony Interactive Entertainment, faced the challenge of turning the launch of their major game Marvel's Spider-Man 2 into a significant pop culture moment. Their goal was to embody the game's "Greater Together" theme in a major activation for what would be PlayStation’s biggest game launch of the year. The vendor, MOCEAN, was enlisted to develop a social campaign strategy to achieve this.
MOCEAN's solution was to unite global creators and celebrities through custom Spidey Suit collaborations, designed by KidSuper. This activation generated significant fan interaction worldwide. As a result, Marvel’s Spider-Man 2 became the fastest-selling PlayStation exclusive ever, selling over 2.5 million units in its first day. The campaign by MOCEAN was a key part of one of the most successful PS5 launches in history.
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