Case Study: SelfCollect delivers reassuring at-home STD testing with Moby

SelfCollect launches reassuring at-home STD testing with Moby

SelfCollect came to Moby, Inc. for assistance in creating a website and brand for their at-home STD testing service. Their primary challenge was overcoming the social stigma and sensitive nature of sexual health to create a digital experience that was reassuring, educational, and trustworthy for users who might be in a vulnerable state of mind.

Moby, Inc. developed a solution focused on empathy, using a calming color palette, warm illustrations, and carefully crafted copy to convey important medical information. The result was a professional and human website that successfully brought an accessible and reassuring service to market. The final product exceeded SelfCollect's expectations, empowering customers to take control of their sexual health.

SelfCollect

Jennifer Solomon

SelfCollect