Case Study: SelfCollect delivers reassuring at-home STD testing with Moby

SelfCollect launches reassuring at-home STD testing with Moby

SelfCollect came to Moby, Inc. for assistance in creating a website and brand for their at-home STD testing service. Their primary challenge was overcoming the social stigma and sensitive nature of sexual health to create a digital experience that was reassuring, educational, and trustworthy for users who might be in a vulnerable state of mind.

Moby, Inc. developed a solution focused on empathy, using a calming color palette, warm illustrations, and carefully crafted copy to convey important medical information. The result was a professional and human website that successfully brought an accessible and reassuring service to market. The final product exceeded SelfCollect's expectations, empowering customers to take control of their sexual health.

SelfCollect