Case Study: LightArt streamlines custom lighting orders with Moby, Inc.'s product configurator

LightArt streamlines custom lighting orders with Moby, Inc.

LightArt, a company specializing in custom lighting fixtures, faced a challenge with an unguided and error-prone ordering process for its complex products. Moby, Inc. developed a responsive website for LightArt featuring a product configurator wizard to address this issue.

The solution built by Moby, Inc. was an educational, step-by-step configurator that guides users through multiple-choice questions to build a unique product SKU. This streamlined the ordering process, eliminated errors, and provided customers with tools to save, share, and request quotes for their designs. The configurator was so successful that it was adopted by LightArt's internal sales team to improve client communications and streamline their workflow.

LightArt