Case Study: KUOW Public Radio boosts mobile listener engagement with Moby, Inc.'s KUOW Listener App

KUOW Public Radio grows app installs by 30k in first month with Moby

Moby worked with customer KUOW Public Radio, an NPR member station, to address the challenge of engaging a modern audience that was increasingly moving away from traditional radio signals to streaming services on personal devices.

The solution involved Moby building a modern, cross-platform mobile app using Xamarin. This provided a native experience for iOS and Android, centralizing access to live streams, podcasts, and news stories while introducing features like a personalized episode Queue. As a result, the app grew KUOW's install base by over 30,000 users in its first month and sustainably increased monthly active user engagement by 15,000 to 20,000 users.

KUOW Public Radio