Case Study: KUOW expands audience engagement with Moby’s smart speaker app

KUOW launches smart speaker listening with Moby in a week

Moby, Inc. had the opportunity to work with KUOW, a public radio station, which faced the challenge of engaging with new listeners. Much of KUOW's audience no longer used terrestrial radios at home and instead primarily listened in cars or on mobile devices. The station needed a way to reach people on the smart speaker devices they were already using for audio content.

To solve this, Moby, Inc. utilized its enterprise API to quickly create and launch an Alexa skill, one of the first for an NPR member station. The solution was hosted on a server-less AWS architecture for low maintenance. This integration was immediately successful, resulting in 4,700 Alexa sessions per week, over 15,000 active mobile app users per month, and a 74% higher retention rate compared to the industry average, allowing KUOW to engage a whole new audience.

KUOW