Case Study: KUOW boosts audience engagement with Moby’s redesigned digital platform

KUOW boosts article engagement to 7:11 minutes with Moby

Moby worked with KUOW, a public radio station, which faced the challenge of low audience engagement across its independently managed digital products. This disjointed system created a time-intensive process for updating content, which was a serious roadblock to reporting news quickly and staying relevant.

Moby implemented a responsive redesign of KUOW's suite of digital products, including a custom CMS tailored to the station's workflows. The solution streamlined content creation, membership management, and analytics. This resulted in a dramatically improved user experience, with measurable impacts including a decrease in bounce rate from 70.13% to 7.49% and an increase in monthly live player use from 70,000 to 800,000.

KUOW