Case Study: Upside Boosts Organic Downloads and Cuts Cost Per Download with Moburst

Upside slashes cost per download by 19.7% with Moburst

Upside, a company in the competitive cashback and couponing apps space, partnered with Moburst to enhance its app's brand visibility and increase organic downloads. Their challenge was to attract and engage their target audience of mobile users aged 25-55 and improve conversion rates from app store browsing to installation.

Moburst implemented a data-driven solution focusing on conversion rate optimization (CRO) testing and app store optimization (ASO). This included running A/B tests for screenshots and videos. The results were significant, with the winning creative variations boosting click-to-install rates by over 10% and 9%, respectively. Moburst's efforts slashed the cost per download by nearly 20%, saved an estimated $16 million in media spending, and dramatically improved app store visibility scores.

Upside