Case Study: Uber achieves 27% organic download growth in 90 days with Moburst

Uber grows organic downloads 27% in 90 days with Moburst

Uber, the industry-leading ride-sharing app, sought to achieve higher app store visibility on an international scale. Their challenge was optimizing their app for discoverability across ten different highly competitive languages. They partnered with the vendor Moburst to leverage its localization and App Store Optimization (ASO) services.

Moburst implemented a comprehensive localization strategy that involved developing a native keyword strategy for all ten languages, which was continually optimized based on data analytics. This solution delivered a 27% increase in Uber's organic downloads within just 90 days, achieving higher indexing for competitive keywords on a global scale.

Uber