Case Study: Uber boosts app visibility and organic downloads with Moburst localization and ASO

Uber boosts organic downloads by 27% in 90 days with Moburst

Uber, the industry-leading ride-sharing app, sought to achieve higher app store visibility on a global scale. The challenge involved optimizing their app for discoverability across ten different highly competitive languages. They partnered with the growth marketing vendor Moburst to address this through localization and App Store Optimization (ASO) efforts.

Moburst implemented a comprehensive localization strategy that went beyond simple translation, employing a native keyword strategy for all ten languages that was continually optimized using data analytics. As a result of Moburst's high-performance approach, Uber achieved a 27% growth in organic downloads within just 90 days, along with higher indexing for competitive keywords on a global scale.

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