Case Study: Truecaller achieves major U.S. brand growth with Moburst's influencer marketing

Truecaller boosts U.S. user growth 14.3% with Moburst

Truecaller, a globally recognized app for caller ID and spam protection, partnered with the vendor Moburst to boost its brand awareness and expand its user base in the competitive U.S. market. The primary challenge was differentiating Truecaller from local mobile carriers that offered free spam protection services.

Moburst implemented a data-driven influencer marketing campaign on platforms like TikTok and Instagram. The solution involved selecting U.S.-based creators, giving them creative freedom, and pivoting strategies in real-time based on performance data. The campaign generated over 7.2 million views and 367,000 engagements at a cost of just $0.04 per view. This strategy led to a 14.3% growth in Truecaller's U.S. user base and a 30% increase in branded searches, demonstrating significant success for Moburst.

Truecaller