Case Study: Titanbet boosts keyword performance and app installs with Moburst

Titanbet boosts keyword performance 40X with Moburst

Titanbet, a sports betting app, faced a significant challenge with its discoverability in the App Store. As a new app with no prior App Store Optimization (ASO) actions, it was not ranking for vital keywords, which negatively impacted its ability to attract organic users. The company partnered with the vendor Moburst to improve its search performance and increase its installation conversion rates.

Moburst implemented a two-phase solution beginning with thorough keyword research to identify high-value terms. The second phase involved optimizing the app's creative content, including its title, description, and visuals. This strategy resulted in Titanbet climbing to the number one position for ten selected keywords. Moburst's work drove a 3900% increase in overall keyword traffic and a 60% improvement in the average daily organic download rate.

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