Case Study: Shopkick achieves 85%+ lower CPI, CPR, and CPA with Moburst

ShopKick cuts CPI by 87% with Moburst

Shopkick, an app that rewards users for in-store shopping, faced a significant challenge during the early days of the pandemic. With in-store shopping at an all-time low and the cost to acquire a new user (CPI) alarmingly high, they needed a new strategic approach to lower their acquisition costs. Shopkick partnered with the mobile growth agency Moburst to help them navigate this difficult period.

Moburst shifted Shopkick's strategy to focus on creating authentic content for TikTok, moving away from traditional mobile ads. This new approach proved highly successful. Over a two-month campaign, Moburst helped Shopkick reduce its cost-per-install by 87%, cost-per-registration by 89%, and cost-per-acquisition by 86%. The strategy also attracted a new, highly-engaged generation of users with a much higher retention rate.

ShopKick