Case Study: Shopkick cuts CPI by 87% with Moburst

Shopkick cuts CPI 87% with Moburst

Shopkick, an app that rewards users for shopping, faced a significant challenge during the early days of the pandemic as in-store shopping declined and the cost to acquire a new user (CPI) became alarmingly high. The company partnered with the growth marketing vendor Moburst to lower its CPI and navigate this difficult period.

Moburst pivoted Shopkick's strategy to TikTok, creating authentic content that differed from traditional mobile ads. This new approach resulted in a dramatic performance improvement, cutting the cost-per-install (CPI) by 87%, the cost-per-registration by 89%, and the cost-per-acquisition (CPA) by 86%. The campaign also attracted a new, highly-engaged user base with a much higher retention rate, providing long-term benefits for Shopkick.

ShopKick