Case Study: Gett scales user acquisition and boosts brand awareness with Moburst

Scaling Gett's user acquisition while maintaining CPI and improving user quality

Gett worked with Moburst to scale user acquisition in competitive public transportation markets while keeping CPI low and attracting higher-quality users. The company wanted to expand into specific cities with campaigns tailored to local audiences and to find users who would verify their phone numbers before using the app.

Moburst created city-specific creative that reflected local weather, language, socioeconomic conditions, and cultural references, then used constant optimization and hyper-targeting to reach micro-segments. In Manhattan, Moburst ran a "$10 ride to anywhere" campaign that generated buzz in the press and on social media, and Gett said Moburst acquired high-quality users at scale, increased brand awareness in key metropolitan markets, and supported global revenue growth.

Gett

Inna Yuchvits

Global Marketing Manager