Case Study: Say gains 60,000 active users in 3 months with Moburst

Say gains 60,000 active users in 3 months with Moburst

Say, a new app designed to promote genuine family connections through video chat groups, faced the challenge of gaining its initial user base and encouraging viral growth. The company partnered with the mobile marketing agency Moburst to launch the app and drive user acquisition.

Moburst implemented a micro-segmented media campaign after identifying the target audience and optimizing the app's name and store presence. Their solution, which utilized multiple mobile ad networks and Apple Search Ads, resulted in 60,000 new active users in three months, exceeding the goal by 98%. Moburst also reduced the cost per install by over 60% and the cost per invitation by 75%, creating a strong viral effect for the app.

Say