Case Study: Pfizer reaches the top three in the App Store with Moburst

Reaching top three in the App Store within 48 hours

Pfizer wanted to educate parents about its solution to Growth Hormone Deficiency in children by launching the iGrow mobile app. It aimed to reach the top of the App Store charts, build awareness, and increase organic downloads, and it worked with Moburst on the campaign.

Moburst ran a strategic 48-hour media burst using Facebook, Google, and additional mobile ad networks. The campaign pushed iGrow to the top three most downloaded free apps on the App Store, drove a wave of organic downloads, and achieved a cost per install that was half the market average during the paid portion of the campaign.

Pfizer

Yaniv Cohen

Business Technology Country Lead