Case Study: Playtika's Bingo Blitz achieves 57% higher conversion rates with Moburst's app store optimization and A/B testing

Playtika boosts organic downloads 43% with Moburst

Playtika, for its multiplayer bingo and slots app Bingo Blitz, needed to increase visibility and conversion rates in the highly competitive US Apple App Store. To grow organic downloads, they partnered with the growth vendor Moburst for a comprehensive app store optimization and A/B testing service.

Moburst implemented a top-to-bottom discoverability process, conducting in-depth keyword research and running numerous A/B tests on visual assets like screenshots. This analytical and creative approach led to significant results: a 57% rise in conversion rates, a 41% increase in cumulative traffic for targeted phrases, and a 43% boost in daily average organic downloads. Moburst's work also contributed to a 72% increase in keyword rankings and a 57% growth in 5-star app store ratings.

Playtika