Case Study: Pink Park achieves a 20% increase in monthly ROI with Moburst

Pink Park - Customer Case Study

Pink Park, a private parking service app, wanted to attract new users who could purchase parking meter time through the app. Because its service area was limited to specific geographic locations, it needed a way to reach people in those regions efficiently.

Moburst used a hyper-targeted user acquisition strategy and added targeting parameters based on existing paying customers to better define the audience and channels. During the campaign, Moburst optimized more than 2,000 mobile ads across Pink Park’s micro-segments, which helped drive a 20% surge in monthly ROI and profitability within five months of launch.

Pink Park

Tomer Blustein

Founder